GROWING A NATURE-POSITIVE ECONOMY
For too long, nature’s abundance—soil, water, forests, marine life—was seen as limitless and free. We now know this belief was dangerously wrong. Today, our natural systems are under threat. Couple these impacts with the harmful effects of plastic and the trajectory is bleak. If we continue to treat nature as expendable, we risk the very foundations of life on Earth.
Plastic Ocean Project’s +Nature initiative works to reverse this course by aligning economic growth with ecological regeneration. Our mission: Advancing nature-based solutions to sustain life on earth. Through groundbreaking work by Blue Green Future, we see a viable path forward—one where economic systems work with nature instead of against it, valuing nature for what it is: the true market that sustains us.
+Nature initiative also supports a circular economy. Working with Stina, Inc. together we help build the roadmap for diverting waste into commodities and work with industry to meet their Environmental, Social and Governance (ESG) goals. Governments can also meet their Nationally Determined Contributions (NDCs) and financial commitments under the Paris Climate Agreement by investing in natural capital and circular economy markets that in turn help Sustain Life on Earth.
For too long, nature’s abundance—soil, water, forests, marine life—was seen as limitless and free. We now know this belief was dangerously wrong. Today, our natural systems are under threat. Couple these impacts with the harmful effects of plastic and the trajectory is bleak. If we continue to treat nature as expendable, we risk the very foundations of life on Earth.
Plastic Ocean Project’s +Nature initiative works to reverse this course by aligning economic growth with ecological regeneration. Our mission: Advancing nature-based solutions to sustain life on earth. Through groundbreaking work by Blue Green Future, we see a viable path forward—one where economic systems work with nature instead of against it, valuing nature for what it is: the true market that sustains us.
+Nature initiative also supports a circular economy. Working with Stina, Inc. together we help build the roadmap for diverting waste into commodities and work with industry to meet their Environmental, Social and Governance (ESG) goals. Governments can also meet their Nationally Determined Contributions (NDCs) and financial commitments under the Paris Climate Agreement by investing in natural capital and circular economy markets that in turn help Sustain Life on Earth.
A PLUS INVESTOR/PLUS NATURE MODEL
By assigning financial value to natural carbon storage, biodiversity, keystone species, and ecosystem restoration projects, nature is no longer on the short end of the zero sum game. Recognizing and assigning a proper value to nature as an asset class in the financial markets deters habitat and biodiversity loss, because thriving ecosystems are given a price that can exceed their extraction value. +Nature aims to bring natural capital into the marketplace by raising funds to facilitate projects like reforestation, regenerative farming, coastal restoration, and keystone species conservation through contributions from impact-driven investors and individuals wanting to invest in a living-nature economy. Our goal is to help projects become available to the market as investments that in turn provide the funds for regenerative as well as avoidance of loss projects in perpetuity. Once in the market, this asset class provides financial returns for investors and support for nature’s regeneration, hence a plus investor/plus nature paradigm.
+Nature is committed to helping develop the market that heals the planet. It’s an economy where investment flows to living systems that also deliver returns in clean air, fresh water, and climate resilience.Through donations and partnerships, we help develop nature-positive solutions that benefit the market, communities, ecosystems, and future generations. That’s why we call it +Nature—because everyone positively gains when nature thrives.
Here is your opportunity to support the most valuable economy there is,
Nature.
