"Humans are very visual creatures, we take in more information through our eyes than our ears and stunning visuals will tell us so much more than simply hearing or reading about a topic. Films are perfect for clearly showing the situation and enabling audiences to engage right from the start. I do believe that documentaries can certainly shortcut information and have the power to reach so many people."
Board of Advisors
Areas of Expertise
Jo's seven years with World Wildlife Foundation (WWF) Hong Kong Jo Ruxton established their marine conservation program that started in 1990. She left HK to work at the BBC Natural History Unit and contributed to celebrated The Blue Planet production team.
Over the past 18 years she has been involved in numerous underwater filming projects around the world, from Antarctica to the pristine reefs of the Caribbean and the Pacific Ocean.
In 2009, after leaving the BBC, she began to raise funds to make a documentary about the problems of plastic in the worlds’ oceans and co-founded the Plastic Oceans Foundation. The internationally award winning documentary feature film, A Plastic Ocean, was completed in 2016 and has been distributed globally since January 2017.
Together with her colleagues, she is currently taking the message of the film forward through education and science programs. She gives presentations around the world to students of all ages, members of the public, businesses and corporations to raise awareness of the plastics issue and to create a legacy for the film.